Exhale Pilates grew their membership revenue with Hapana
Here’s how making the switch to Hapana led to 267% growth in membership revenue in two years, and let the Exhale Pilates team breathe easy.
First, a bit about Exhale Pilates
Exhale Pilates was founded by entrepreneurs Myrna and Ruba. After discovering their passion for Reformer Pilates, they created an exclusive, custom-designed space to support and empower women from all walks of life, with a focus on stretching and all things Reformer.
Why did Exhale Pilates choose Hapana?
Exhale Pilates was looking for a software that would help them scale while avoiding missteps they’d seen in other studios - confusion, miscommunication, and opaque data.
“Hapana has contributed to our evolution and growth by providing us with the tools we needed to track any faults we had, as well as what was working well. It’s allowed us to make informed decisions backed by data, rather than just instinct,” says Ruba.
“Over the past year, we’ve seen a steady increase in membership numbers, an improvement in class occupancy rates and a 31% reduction in no-shows. Our member satisfaction scores have also continued to improve month after month.”
“The analytics dashboard and seeing our data come to life through clear insights and trends has been incredibly motivating and empowering for the whole team.”
What platform features are important to Exhale Pilates?
“The all-in-one member management platform that combines scheduling, payments, and reporting has been the most impactful for our overall efficiency and scalability, helping us achieve 158% total revenue growth,” says Ruba.
“We also love the feedback tool, which has allowed us to constantly improve the environment we create to cater to the customer needs - despite not being able to be in all 4 studios every day.”
“Some of our biggest milestones with Hapana include opening our fourth studio, streamlining our operations across all locations, and reducing manual administrative work by over 30% all while maintaining high client satisfaction.”
What is Exhale Pilates looking forward to?
Exhale Pilates is planning to further expand their community, open more locations, and introduce new class styles and wellness initiatives.
“We see Hapana continuing to support our growth by providing innovative tools and analytics that help us make smarter business decisions, and by evolving alongside the boutique fitness industry to meet the changing needs of both owners and clients,” says Ruba.
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