Turn one membership into many with guest passes & shared credits

The data is clear: members stay more consistent when they’re not training alone. According to a Berkeley University study, gym-goers who worked out with a friend increased their attendance by 35%, showing the impact of social connection on consistency. 

At Hapana, we believe ambitious fitness businesses grow by deepening community connections. That’s why we’re introducing brand new features designed to turn one membership into many: guest passes and shared credits.

Turn trials into paying members with guest passes

Your members can be your biggest advocates, so why not give them the ability to bring their friends into your community? With guest passes, your members can send passes to any guests they like.

• For businesses: Increase brand awareness, trial-to-paid conversions, and the perceived value of memberships.
  For members: A low-risk way to introduce friends and enhance their experience.

This turns a membership benefit into a powerful marketing channel that drives new sign-ups - an incredibly simple way to increase the value of your memberships and introduce new people to your community.

How membership guest passes work

You configure which membership tiers include guest passes. A member can then easily invite a friend through their app. The guest receives a pass for facility access, creating a headache-free experience from invitation to check-in. You maintain full control over the number of passes and can track invitations directly in your dashboard.

Perfect for:

• Adding a high-value perk to premium membership tiers
• Encouraging members to introduce friends to your studio in a controlled way
• Hosting special event days or open houses

Build an organic referral engine with shared credits

Give members the power to share their package or membership credits with friends, family, or colleagues.

• For businesses: Boost retention and lower acquisition costs with a built-in referral engine.
• For members: Add value and accountability by training with others.

Admins stay in control with flexible setup (enable/disable sharing, configure allocations, track usage). Members simply book through their own app accounts, creating a seamless shared experience.

How shared credits work

Of course, the power is still in your hands - turn on credit sharing for any package or membership you choose, and control how many people can share the credits (up to 99). You can also add or remove authorized users at any time. 

Authorized users can book sessions using shared credits directly from their own accounts in the mobile app.  A new Credit Used By column in client profile shows exactly who used each credit for clear tracking, and authorized users are kept in the loop with push and email notifications whenever credits are shared with them.

Perfect for:

• Friends splitting a bulk session purchase.
• Partners who want to train together without buying separate packages.

Multiply your memberships with Hapana

Together, these features accelerate growth through sharing, strengthen community engagement, and deliver exceptional flexibility. They’re more than features, they’re a strategy to grow your revenue and build deeper connections with your members.

Interested in creating a built-in referral engine? Reach out to your Hapana account manager to learn more and express interest in enabling Sharing Credits for your studio.

Ready to see the bigger picture? Take a tour of the software with our friendly team to discover how Hapana can help you grow, lead, and inspire a healthier community.