Make your gym member app stand out with helpful, custom fitness content

Gym junkies are always hungry for wellbeing advice and fitness tips. So why not make your mobile app the number one place they go for this information? 

Think about it. Your members are already using your gym app to buy class packs, check the schedule, book a spot in classes, and more. Adding custom content is a logical next step. From on-demand fitness videos to livestreams and wellbeing articles, this type of content will help keep them engaged on your app and strengthen their loyalty to your brand.

Let’s take a look at why adding custom fitness content is a win for both you and your members, and explore what types of content really resonate with today’s fitness fanatics.

Why should your gym offer virtual content via a member app?

Adding custom content to your mobile app will help your fitness studio stand out from the crowd. It's a great way to:

1. Connect with every member

‍Using a member app like Hapana’s, you can match the right content to the right user, customising content based on your member’s preferences, location and membership type. By personalising and segmenting the content, you’re more likely to deliver on what each member wants.

2. Strengthen brand ownership and trust

With the ability to add everything from video footage to livestreams of classes, the app delivers a fully immersive experience. It’s a great way to boost loyalty and enhance the reputation of your brand. 

3. Add a new revenue stream

Did you know you can put exclusive content behind a paywall, and promote it on your home screen? Members can then subscribe to this content, giving you an extra way to bring in revenue.

4. Support scalable, consistent growth across locations

‍Whether you run a single studio or have multiple sites, a white-label app ensures every location delivers the same polished, on-brand experience. This is critical for scaling without compromising your brand identity.

What types of content work best on a gym member app?

If you’re investing time and energy into offering a mobile app for your members, then you’ll want to make sure it’s getting used, right? Keep these tips in mind.

• Regularly update your content. Keep it fresh with new videos, classes, recipes and more. Wherever possible, personalise the content for different members, so it’s aligned to their interests and goals. ‍
• Promote your content on the app home screen. You can choose which content blocks to show on your home screen, giving you the flexibility to put your best content front and centre. ‍
• Customise your content to match your brand. Choose your own colours, button styles and more to make your content feel right at home on your app.‍
• Add filters for a better experience. In each of the different content categories, you can add filters so your members can easily find what they’re looking for. For example, you can sort by most recent, alphabetical or categorise by workout type, recipes, or video length)

Ready to get started with your own branded gym app?

Hapana offers a few different options to deliver custom content to your members. For a white-label member app with your very own branding, select one of these pricing plans:

• Premium: This gives you access to a content suite, where you can add pre-loaded articles, health tips, and recipes to your member app content feed.
• Pro: This allows you to upload video programs and workout series with optional paywalls for additional revenue. This option is also white-labeled, so you can set up a 100% branded experience.

Whichever route you choose, we’re here to help your member app shine. Book a tour of the software to see how we can do this for you.