The future of fitness franchise according to 7 industry leaders

Seven industry leaders sat down with us. They talked about the price wars, the staff turnover, and the struggle to stand out. Their advice is hyper-relevant to the fitness studios of today.

We didn't want fluff. We asked for the real stories - the tactics that work on the ground, when the lights are on and the doors are open.

• The hospitality trick nobody uses. Pete Moore explains how a simple shift in how you use your member data can build loyalty that price cuts can't touch.
• Why your community is your best salesperson. Linda Tang from WeBarre breaks down how to build a tribe that brings in new members for you.
• The truth about hiring Gen Z. CJ Lee smashes the biggest myth about young talent and reveals what they actually want (it's not free snacks).
• The two numbers that actually matter. Keith Keppner and Francis Dowdle cut through the data noise and show you the only metrics that predict long-term health.
• What's next after boutique fitness. The leaders agree: the next few years will change everything. Learn what's coming and how to get ready for it.

Who you're learning from

Advice from people who've built real businesses and seen real impact - the best in the business.

Pete Moore
Integrity Square / HALOTalks
Jack Thomas
FIT Guide / Base
Linda Tang
WeBarre
Francis Dowdle
KX Pilates
Elaine Jobson
Jetts Fitness
CJ Lee
Move Private Fitness
Keith Keppner
Keppner Boxing