2025 fitness industry report: Trends shaping small and medium sized gyms

Ever wonder how your gym really stacks up against the competition?

Get the inside story with the Hapana 2025 Industry Report. We surveyed 700 gym owners, managers, and head office staff across the US to bring you a clear snapshot of the fitness landscape right now.

Commissioned by Hapana and conducted by the research firm McCrindle, this report gives you reliable data that reflects the entire US industry.

Get the hard stats on: 

• Key revenue sources, types of memberships offered, and median profit margin & staff numbers.
• The top pressures gym owners face and their current priorities for the year ahead
• The average member turnover rate and the most popular strategies for retention & member engagement
• How gyms are using AI and the top services & products members are asking for

Download the free report to benchmark your fitness business in any area and discover exactly where you land against the market standard.