Gym social media marketing: how to build a social media presence that will grow a community
Fitness studios and gyms need to have an active online presence to stay relevant in the digital world, gym social media marketing is central to success for overall gym marketing. Don’t know what to post on your social media platforms? Here is all you need to know to rock your digital marketing game.
Your IG profile is your new website
Did you know your IG (Instagram profile) can serve as your new homepage?
Just like your website converts visitors into buyers or customers, your IG profile converts visitors into loyal followers. The social media platform is a powerful forum that can be your main gym social media marketing channel with fantastic features to drive engagement. It is one of the most used millennial search engines for people looking for reliable fitness centers.
An active page sells - a dormant page says you're not vibrant
Gone are the days when people used to find information in the thick yellow pages of a dictionary. Nowadays, social media pages have become an integral part of everyday business.
And who doesn't like the idea of free advertising?
From aesthetics to vocabulary to imagery, an active social media page is an ideal forum to shape a narrative about your brand and build its image. Serving as a primary point of contact, an active page allows customers to find you online, reach out to you, and ask queries.
Improve your members' network effect with tagable, sharable content
Like any other marketing forums, network effects have an important role to play in the failure or success of your gym. In fact, it’s one way to scale your fitness brand’s customer base, value proposition, and market share, generating profits.
Focus on designing an effective business model that can create go-to gym social media marketing strategies for your customers. Keep in mind that you can only harness the power of the “network effect” when you increase the number of fitness enthusiasts or members in the gym.
So how can you do it?
Branding your gym: considerations when evaluating the perception of your business
The easy way to improve your members’ network effect is to post shareable, taggable content on your social media platforms. This is an effective way to create a strong member’s network, be it by posting regular updates, or offering discounts.
Summing up
Post engaging content offers, and campaigns on your social media channels to attract, engage, and convert visitors into customers. Take your business to the power of Hapana. Get a demo today and experience the difference firsthand.