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Gym sales outbound calling: how to win new members with the right approach over the phone

Corey Loehr
January 3, 2022
gym sales outbound calling

Gym sales outbound calling can help you attract a large number of new members. But it's not an easy task, as you need to consider several factors while talking to leads. You need to think about your way of communication, what you will be speaking about, and how you can convince them to purchase a gym membership. Not only do your services need to be world-class to attract and retain customers, but you should have an excellent sales method. 

Before starting your telemarketing campaign, practice how you will converse with clients. Also, try to incorporate the following tips in your marketing techniques to make every sales call successful.

State your full name and company's name

Giving your name and the company's name in the first sentence is essential, especially when cold calling. You should immediately tell the prospect about you and your company. If you don’t, they may waste the first 20 seconds wondering who they are talking to and the point of your call. 

Even worse, the lead may end the call early if they think you’re a scam. Your future member likely receives telemarketing calls regularly, so they must understand that your call is important and will not waste their time.

Be confident in gym sales outbound calling

You need to be confident throughout the conversation. No matter how rudely your lead talks to you, try to continue the conversation in a polite and informative manner. Show that you’re running the best gym in town and provide services that are hard to find in other gyms. 

Keep in mind that confidence is everything. Your customer can easily tell if you don't believe in what you’re selling. Before making a call, try to build confidence and make sure you firmly believe that what you are selling is worth buying.

Be humble in gym sales outbound calling

You need to be a good communicator to win customers over. Besides that, you need to talk to leads politely so they believe that you can empathize with their situation. Help them understand that your gym can help them lead active and healthy lives. Your friendly tone will reassure them that even though you’re trying to sell them something, it’s for their own good.

Explain the purpose of gym sales outbound calling in short

When the caller answers the phone, avoid asking pointless or awkward questions. Instead, immediately introduce yourself and explain your purpose for calling. If possible, your sales pitch should be consolidated into a single sentence.

Your sentence needs to include the following points:

  • Who you are and the name of your gym
  • What you are offering that could benefit them
  • The purpose of the call

Your sentence should sound like this:

"We are the leading gym trainers in your locality that offer easy but effective healthy activities that can help you lose weight in a few months."

Tell them how much time you need

Once you have a quality pitch prepared, tell your client that you need a few minutes of their time to discuss your services. This will show that you are interested in helping them around their schedule and time constraints. 

People interested in your gym services will be more willing to listen to you when you’re respectful of other people’s time. This method will develop trust and credibility, encouraging them to buy a membership to your gym.

Tell them how you are different from others

During gym sales outbound calling, you need to make your lead understand how you are different from others. There are likely several gyms in town that may offer competitive services. 

You need to tell the future member what you offer that is unique to your gym and not offered elsewhere. This can include free instructor services, discounts, opportunities to work out with leading gym trainers, etc. Also, feel free to show off your success. If you have years of experience or won awards, you’ll stand out from the rest.

Don't make promises that you can't keep

Many marketing agents and companies make this mistake. To attract more customers, companies may make great promises that ultimately seem too good to be true. These companies often fail to live up to their promises in the long run. As a result, the companies receive negative reviews and a bad reputation among fitness enthusiasts. Avoid making promises that are hard to keep. For instance, don't give an exact number of how much weight they can lose if they join your gym.

Keep your pitch short

Your sales pitch needs to be around 30 seconds or less. Note that an average person has a short attention span. If you speak continuously for several minutes, there is a chance that your prospect only listens to half of your pitch. 

To keep them engaged, make sure your pitch is only 30 seconds long. If they ask questions and want to learn more about your company and services, you should continue talking to them. Once you complete your pitch, wait for their response. This will help you know whether they have listened to you or not.

Bottom line

Gym sales outbound calling techniques can help you gain a great number of new customers. This can boost your gym sales. However, to guarantee your marketing campaign is a success, you need to keep your lead engaged on the call. 

One boring detail or the wrong communication method can force your prospect to cut the call. You need to stay humble and confident, be precise and stay on the point, try to build trust, respect their time, and offer services or something that is valuable to them.

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