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How KX scaled to over 100 studios with Hapana
Founded:
2012
Fitness style:
Reformer Pilates
Locations:
109
HQ:
Australia
Regions:
Australia, New Zealand, China, Singapore, Taiwan and Indonesia
Website:
Key stats
100k
Members
+2m
Class check-ins yearly
190k
App downloads
+30%
Member growth yearly
5.5k
Bookings daily
+90%
Retention rate
Meet KX Pilates
A global pioneer in pilates
KX Pilates is a boutique fitness studio chain that specializes in dynamic reformer Pilates classes. KX’s methodology is founded upon the ‘Kaizen Xperience’, originating from the Japanese philosophy of ‘kaizen’ or ‘change for the better’.
The 50 minute workouts have 3 different levels of difficulty; beginner, intermediate and advanced creating a workout class that is designed for members of every fitness level.
In 2018, KX Pilates had 50 studios. Since then, KX has more than doubled its number of studios to over 100, making them the largest reformer studio franchise in Australia.
KX Pilates plans to continue its expansion in the coming years, with plans to open new studios in Australia, New Zealand, China, Singapore, Taiwan and Indonesia.
The Challange
Legacy software unfit for growth
As KX continued to expand they were starting to find their legacy software ran on outdated technology which made it slow and complicated.
This software was also built for different types of businesses and industries, meaning the features needed for pilates studios just weren't available.
On top of this, there were significant transaction fees which were a lot for their Franchise Partners.
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Limited Features for pilates
Existing software wasn't built specifically for boutique fitness
Members couldn’t use different studios
Existing software limited members' access to their home studio only
High transaction fees
Creating high costs for franchise partners through payment providers tied to the software.
Complicated technology
Inaccessible to onboarding new franchisees with high onboarding and training costs
“MindBody was expensive and came with significant transaction fees that were a lot for our franchise partners.
Additionally MindBody’s software ran on outdated technology that made it slow, complicated and expensive to make any custom changes.
We needed a more flexible system. Finding one that allowed us to avoid the excessive costs associated with building our own system was challenging.”
Aaron Smith,
Founder, KX Pilates
The Process
Out with the old and in with the new
In 2018 KX migrated their 50 studios over to Hapana, officially launching the KX Booking System (KXS). KX were able to white-label Hapana’s software and customize many of the features to reflect their brand, values and plans for expansion.
“The most important thing we were looking for in a technology partner was someone who could listen and work closely with us to customise our needs.
Hapana was very receptive and it was a 2-way street. There were lots of forwards and backwards to deliver what we needed.”
Andrea Fiorenza Director, KX Pilates
200%
Growth with Hapana
26k
Daily active users
The Process
50 studios migrated in 42 days
Many franchisee’s owned multiple locations with the franchise so all teams worked together to make sure that everyone, including members, were unaffected by the migration.
A migration plan was set, approved and successfully executed within 6 weeks with training and onboarding for all franchise owners. Hapana’s CEO & Founder Jarron Aizen personally oversaw the migration and was quick off the mark to fix any issues that arose.
“From an onboarding of a new location perspective, the team at Hapana assists us in getting everything ready.
So branded templates and a quick turnaround time when new locations are ready to go.
That covers everything from a studio setup, configurations, templating which we can use to roll out those sites.”
Warren Ainsley Systems and Project Manager, KX Pilates
Video
See how we did it in this 2 minute story
The Results
A strategic partner for long term growth
Working closely with the KX team, Hapana ensured that all configurable features for KX were rolled out on schedule whilst creating minimal impact for their clients.
Streamlining KX’s marketing campaigns with fully automated workflows to contact clients, assign tasks to team members, keep clients engaged and up-sell their product, KX were able to expand their business even further than before.
Passport memberships
KX members can book in to any studio, and easily change their home studio
Highly configurable
Hapana solution is extremely configurable and tailored to pilates fitness needs
Rapid global expansion
Payments and billing throughout Asia and multi language app capability
Streamlined operations
Fully automated workflows, branded studio templates, easy team scheduling
“Technology is number one for us, having Hapana as a partner and able to really execute on our outcomes inside the studio is essential.
It's the beginning point and it's the end point of what we do. We know when we go into a new market working with Hapana, we have that consistency.
It builds efficiency for us, it builds quality, and it helps us go forward really into all of these new markets in a real sense of comfort. ”
Francis Dowdle
General Manager,
Network Operations,
KX Pilates
Learn how KX scaled to over 100 studios with Hapana
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