Why your gym needs the best CRM software out there

There’s a good reason why technology is a top priority in the fitness industry today. Gyms using smart tech report a 25% increase in lifetime value from members, using CRMs and automation to help with everything from automated lead follow-ups to member communication and retention.

The question is, how do you know which gym CRM platform is right for your fitness studio? After all, not all CRMs are created equal.

Choosing the most suitable platform for your gym’s unique needs will help ensure you get all the functionality and features you need right now, while also setting you up for future success. Let’s take a look at the things to consider.

First, why do you need gym CRM software?

If you’ve never used gym CRM software before, you might be wondering what all the fuss is about. Or, if you’ve got a current platform but you’re thinking of switching, you might need to build a business case to convince anyone who needs convincing that a change is in order. 

To help start these conversations, here are four reasons why a great gym CRM platform will help your business thrive:

It helps streamline operations

Say goodbye to spreadsheets and messy filing systems. Gym CRM software brings it all into one platform, from member management to billing. It’s a huge time-saver, and it really does help your fitness business tick along smoothly.

It boosts member communication

‍You can automate personalised communication workflows, sending welcome emails, reminders for upcoming classes, or even birthday wishes. It all helps keep members engaged.

It enables data-driven decision making

‍With comprehensive reporting and analytics, gym CRM software helps you track key metrics like membership growth, class attendance, and revenue trends across your network. 

It supports marketing automation

‍Automate lead generation, nurture prospects through customisable workflows, and use data-driven insights to refine your campaigns. 

With these benefits in mind, you’re ready to face the next big question.

What do you need from a gym CRM?

Managing multiple systems and spreadsheets can be overwhelming. That’s why gym CRM software integrates all your tools into one platform, condensing everything from member management to billing into a one-stop shop. This type of integration saves time and cuts down on errors, helping your fitness business tick along smoothly.

Like we said earlier, every gym is unique - and your priorities might differ from another fitness studio. Ask yourself, “What do I really need this software for?”

If your top goal is member retention, then you’ll want a CRM that helps you nurture the members you’ve already got. Things to look for here include a user-friendly app where members can check upcoming classes, book a spot in sessions, engage in fitness challenges, and manage their membership. Also, look for easy ways to reach out to members. Any automated communications tools will be invaluable here. 

If you need to bring in new members, then you’ll want a CRM that supports your sales and marketing efforts. Look for features like automated lead capture, the ability to set up marketing workflows, and all-in-one sales dashboards. 

If you want to streamline operations and save money, then look for a CRM that supports all your administrative tasks. Tools that help you manage scheduling, billing, and staffing should be top of your list, and will quickly pay off in the time they save you and your team.

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If you’ve got your sights set on expansion, or you plan to roll out new franchises, then look for a CRM that will grow with you. One that enables central management of all your locations, while still delivering all members a consistent experience. This way, no matter how big your business becomes, you can still feel in control.

We know what you’re thinking: “I want to do all these things.” Of course you do. Running a gym is a multi-disciplinary sport. Growing a gym means you need to master all the disciplines. And it’s why most gyms and fitness studios look for an all-in-one platform that does the heavy lifting across all these areas.

Other things to consider in choosing the best gym CRM

As well as ticking off on all the essentials above, the best gym CRM software should also:

• Integrate with your other gym systems and technologies (hint: look for integration with wearables, too, to really give your members a great experience)
• Release new features and functionality on a regular basis (hint: ask vendors for their track record when it comes to new features and upgrades)
• Offer ongoing support, not just during onboarding but into the long term (hint: don’t be afraid to ask for referrals here)
• Offer pricing that scales with you (hint: look for tiered subscription models that adapt as your gym grows)   

It goes without saying that Hapana delivers all this and more. Far beyond pure member management, Hapana provides a comprehensive solution for driving growth, optimising your operations, and delivering great member experiences.

Want to try it on for size? Get a demo of our gym CRM software.